Mwp1 Essay Example | Topics and Well Written Essays - 1000 words

Mwp1 - Essay Example raze if that statement appears to be stretching things a bit too far, there would still be arrangement that the first images, to a large extent, will be based on appearances.Since we only can commence a first impression once, cosmetics become indispensable with our lives and then how much advantage a lodge will be able take of this fact remains on the strategies it adopts in publicizing and marketing its products. The success of an advertisement, in turn, depends again on its ability to make a strong first impression on the customer to produce a wow effect and obviously it only has one endangerment to do it. Advertising therefore is a high-stake game in which the success or failure of a commercial can be an issue of life and death for the product.What is shown above is the advertisement of a odorize manufactured by DONNA KARAN NEW YORK or DKNY. What strikes the eye first is a woman no, a schoolgirlish woman no, a beautiful young woman, with an express ion in her eyes, looking in your eyes (Faigley et al. 87). The pass of the non- communicative expression is not very hard to come across, yet there is a caption that translates it for you into the verbal form BE DELICIOUS. It may be noted that the location of the caption is neither at the poop nor in a corner, but right in the center of the advertisement.The significance of this setting is that the caption is as striking as the woman. It is one of the first things that catches the viewers eye. The image and the caption occupy the immaculate image so much so that everything else, including the background, becomes irrelevant. Grammatically, the message BE DELICIOUS is not a say or clause. It is a sentence an imperative sentence, to be precise. Imperative sentences offer an advantage to advertisers because of their very nature. The clear of these sentences is not explicit, but quite clear and it is YOU.The exhortation is YOU BE DELICIOUS and the temptation